How Customized Events Support Company Culture

A well-organized corporate function creates opportunities for employees to reinforce connections, gain inspiration, and reacquaint themselves with the company’s guiding principles. Customized events are necessary to accomplish these tasks in a memorable, effective, and engaging way.

No two organizational environments are the same, and they vary based on values, mission, and size. This article will discuss how carefully curated events can help support—and sometimes even heal—company cultures, and why they are a must for any business looking to build meaningful relationships with its team, customers, and community. 

Getting it Right Matters!

According to a recent TravelPerk survey, 9 out of 10 companies are currently planning in-person events and team gatherings, and 4 out of 5 employees are eager to attend these occasions to form lasting connections with their coworkers. 

Now, more than ever, setting the right goals, theme, and tone for your work functions is critical. Curated events can not only provide a unique experience to team members, but also create an environment of belonging and trust in leadership. 

An important part of that trust is creating events and experiences that rejuvenate your people instead of sucking their souls. For better or for worse, a good activity will build them up, but a bad one can do some damage. The devil is always in the details, and customization is the only way to drill down on the specifics that really make a difference for your company culture. 

Understanding Company Culture

There are many facets to company culture, but essentially, it is a set of shared values, norms, and expectations that shape the behavior of employees within an organization. Different companies have different cultures; some promote creativity and collaboration, while others are more results-oriented. 

Good company culture emphasizes trust, respect, fairness, and open communication among team members to work together effectively. As an added bonus, this positive environment enhances employee engagement and satisfaction, boosting productivity. 

By tailoring events specifically to your people's interests or needs, you can create a unique and memorable experience that will help to reinforce the culture you are trying to build. 

Supporting Culture with Customization

Crafting an event that radiates your company culture requires careful planning and consideration. Still, with some thought and effort, you can create customized events that will leave your people refreshed, reenergized, and ready to get down to business again. Here are some of the ways to infuse your custom event with the right energy. 

1. Take the Temperature of Your Current Culture

Understanding what makes your company unique and special will help you engineer an experience that connects with employees, reinforces core values, and inspires them as individuals and as a team. Additionally, identifying any challenges or areas where improvement is needed can bring attention to these issues in an entertaining and engaging way.

2. Find out What Your People Want

A customized event is all about, well, customization! Do a little recon and find out what activities, food, music, and activities will get them buzzing, and you’ll reap huge rewards from your event. 

Remember: company culture may be led by you, but it’s all about your people. Remind them that they matter, give them what they need, and they’ll come back closer to each other and ready for action. 

3. Choose Themes and Activities that Resonate

Choosing the right themes and activities for customized events can make all the difference in creating an experience that aligns with your company culture. For example, a tech startup might opt for a futuristic space theme, while a more traditional business might choose something classic and timeless. It’s part vibe and part nuts and bolts, so think about your company culture carefully.

These aspects are incredibly important to dial in properly, because getting it close and getting it right for your team can have a big impact on the boost it gives them. A lot of out-of-the-box corporate events can give you 75% of what you’re looking for, but that means 25% of the experience is going to eat away at the rest of the experience. 100% right is 100% worth the effort!

4. Strengthen Internal and External Connections

Customized events are an excellent way to strengthen connections within the company and expand relationships outside the business. Inside, use your event to foster collaboration between teams and individuals. 

Reach beyond the office walls by engaging local community members in activities supporting your company's values and mission statement while boosting the local economy. It can be surprising how far a little goodwill goes in your community!

Are You Ready to Customize?

Customized events are an invaluable tool for businesses of all sizes to foster a positive company culture. At The Triangle Sessions, we provide the perfect platform to create tailored functions proven to improve the working environment, bring teams together, reduce unmitigated stress, and increase retention. 

Your team deserves a program that will take your work and wellness to the next level in the office and beyond. We’re dedicated to creating curated events that engage your employees and promote workplace friendship and camaraderie, and we want to make your next event a smash hit! Schedule an introductory meeting with us today to learn more.

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